Just a quick post to say that I haven't abandoned my blog (or my Etsy shop). I will have real updates again soon. I've just been focusing on other things, like bird watching, enjoying the weather/outdoors (or huddling in front of the AC when it's 90 degrees), and spending time with my family. My mom has been in and out of the hospital lately, and my uncle visited from Louisiana. My husband and I also celebrated our 2nd wedding anniversary (and 7 years together total).
One of the complaints I hear most often from new Etsy sellers is that they are overwhelmed trying to run and promote their shop. Not only do you have to design products, create them, photograph them, measure & weigh them, and type up descriptions...then there's all the work you have to do to get your shop noticed if you want any hope of making a sale one day. There's SEO keywords, Etsy teams, treasuries, Facebook, Twitter, blogs, etc. You have to be active in so many different communities and websites. I know sometimes I feel like I spend more time promoting my shop than I do making jewelry. Promoting an Etsy shop could easily be a full time job all on its own. I admire anyone who works outside the home and still finds the time and energy to run a successful Etsy shop (especially if they have kids too).
Is all the work worth it? The short answer is yes. This is my second time around selling on Etsy and I had more views and sales within a few weeks than I had in months last time because I knew nothing about networking then. But you need to have a life outside of Etsy too. I'm sure all of us started making stuff because it was fun, and it should still be fun now. If it's causing you too much stress, then it's time to take a step back. Either do what you've been doing less often, or take a break completely. I justify it to myself by realizing that even when I go crazy promoting my shop, I'm not guaranteed a sale, so I'm not necessarily losing out on anything if I don't do that stuff for a while.
When I do start again, it always helps me to have a list. It's best if you focus on one thing at a time, and set some limits for yourself. I'll talk about that in more detail another time, though, so I can share more specific tips. I admit that I still haven't found a good balance for everything -- I feel like I'm either doing all Etsy stuff or nothing at all (hence my absence here) -- but I'm working on it. If I figure out the secret, I'll let you know!
Showing posts with label etsy. Show all posts
Showing posts with label etsy. Show all posts
Wednesday, June 1, 2011
Sunday, May 15, 2011
Etsy Showcase Tips and Review
For those of you who don't know, Etsy Showcase if a form of advertising on Etsy. You purchase a 24-hour slot, choose which of your listings to promote, and your products will appear as "Sponsored" in certain locations on the Etsy website. For example, with a Jewelry Showcase, your products will appear at the top of the Jewelry page (for people shopping by category). Showcases are available for every main category and also for subcategories such as Earrings, Necklaces, etc.
When I opened my shop, I was very curious about how this works, so I did a lot of research. Almost every review I read said that it isn't worth it, that you might get more views and hearts, but no sales. I told myself I was going to try it anyway -- why not when it's only $7 a day? -- and decided to post about my experience in case it helps anyone.
Well, before I could test a showcase spot, I had to figure out how the heck you buy one! Etsy says they go on sale every day at midnight (ET), but whenever I checked, it always said 0 spots left. I wondered what I was doing wrong. I looked into it, and all the advice I found just said, "Be there right on time." How annoying and unhelpful when I was already doing that!
What they should have said is, "Be there at 11:45 and obsessively refresh the page." Yep, I sat there for 15 minutes, with one hand on the mouse and the other hitting ctrl + R every few seconds. I got lucky and refreshed the page the very second my computer clock hit 12:00 and finally I saw open spots! I clicked, saw the confirmation page, and immediately went back in case I wanted to purchase more in other categories. None left! The clock hadn't even hit 12:01. So if you think you're doing something wrong, nope. These spots just sell out in seconds.
If you're lucky enough to land a spot, you can then use the Promote page to organize your listings. Your showcase will only show one item at a time. It starts at the top of your list and items get replaced with the next in line if they sell. I'd already had a decent amount of shop activity (views and hearts - no sales) after being active in forums, so I ordered my products by most hearts. I think this was the key to my success, so if you're considering a showcase, wait until you have hearts on at least 5 different products. You may be surprised at what is most popular (some things I thought would do really well only have a few hearts).
EDIT: I think it also helped that I chose the main Jewelry showcase. (I figured if someone is shopping by category rather than searching, they're not looking for something specific, so they're more likely to browse a general category than a specific one.) I've since learned that many of the negative reviews I saw referred to subcategory showcases, so keep that in mind too.
I am happy to say that my experience was opposite everyone else's. I made my first sale the day of my showcase, along with two more! I sold my most popular item (I think it had about 250+ views and 20 hearts), my 2nd most popular, and a recreation of the 2nd one. Unfortunately I didn't get any extra hearts after that (and I don't keep track of views), but by then it was later in the day. I'm sure my other products just needed more time in the spotlight.
There are some cons to Etsy Showcase -- not everyone shops by category (I prefer to search), and your listing isn't always on the first category page (there are only 4 images spots but more showcased shops, so it rotates through them) -- but overall, I say it's worth a try. I made back my $7 easily, and plan to do more showcases in the future. I believe the key to making a sale is reaching as many people as possible until you find the one who's willing to buy, and Etsy Showcase helped me do that.
(Sorry for the text only post; wish I had some pics to include. Posts coming soon: more Etsy tips, including a photo tutorial for people with point-and-shoot cameras.)
When I opened my shop, I was very curious about how this works, so I did a lot of research. Almost every review I read said that it isn't worth it, that you might get more views and hearts, but no sales. I told myself I was going to try it anyway -- why not when it's only $7 a day? -- and decided to post about my experience in case it helps anyone.
Well, before I could test a showcase spot, I had to figure out how the heck you buy one! Etsy says they go on sale every day at midnight (ET), but whenever I checked, it always said 0 spots left. I wondered what I was doing wrong. I looked into it, and all the advice I found just said, "Be there right on time." How annoying and unhelpful when I was already doing that!
What they should have said is, "Be there at 11:45 and obsessively refresh the page." Yep, I sat there for 15 minutes, with one hand on the mouse and the other hitting ctrl + R every few seconds. I got lucky and refreshed the page the very second my computer clock hit 12:00 and finally I saw open spots! I clicked, saw the confirmation page, and immediately went back in case I wanted to purchase more in other categories. None left! The clock hadn't even hit 12:01. So if you think you're doing something wrong, nope. These spots just sell out in seconds.
If you're lucky enough to land a spot, you can then use the Promote page to organize your listings. Your showcase will only show one item at a time. It starts at the top of your list and items get replaced with the next in line if they sell. I'd already had a decent amount of shop activity (views and hearts - no sales) after being active in forums, so I ordered my products by most hearts. I think this was the key to my success, so if you're considering a showcase, wait until you have hearts on at least 5 different products. You may be surprised at what is most popular (some things I thought would do really well only have a few hearts).
EDIT: I think it also helped that I chose the main Jewelry showcase. (I figured if someone is shopping by category rather than searching, they're not looking for something specific, so they're more likely to browse a general category than a specific one.) I've since learned that many of the negative reviews I saw referred to subcategory showcases, so keep that in mind too.
I am happy to say that my experience was opposite everyone else's. I made my first sale the day of my showcase, along with two more! I sold my most popular item (I think it had about 250+ views and 20 hearts), my 2nd most popular, and a recreation of the 2nd one. Unfortunately I didn't get any extra hearts after that (and I don't keep track of views), but by then it was later in the day. I'm sure my other products just needed more time in the spotlight.
There are some cons to Etsy Showcase -- not everyone shops by category (I prefer to search), and your listing isn't always on the first category page (there are only 4 images spots but more showcased shops, so it rotates through them) -- but overall, I say it's worth a try. I made back my $7 easily, and plan to do more showcases in the future. I believe the key to making a sale is reaching as many people as possible until you find the one who's willing to buy, and Etsy Showcase helped me do that.
(Sorry for the text only post; wish I had some pics to include. Posts coming soon: more Etsy tips, including a photo tutorial for people with point-and-shoot cameras.)
Saturday, May 7, 2011
My Craft Background
It's been two weeks since my last post, oops! I meant to post more often than that, but I've been busy.
I'm finally happy with my layout...for now (plan to add pages and a custom header eventually). What do you think? (If anyone reads this, lol.)
And now the real reason for posting! My profile gives a good overview of who I am and what this blog is about, and my last post explains my personal life, so the only thing left to cover is my craft experience and what led me to start a jewelry business. I alluded to this in my last post, and the brief version is in my Etsy profile, but I thought it might be helpful to share it here too. I want this blog to be about more than my business, so this will give you some context, as well as an idea of what to expect in the future.
I'm not sure when it started, but as long as I can remember, I've enjoyed making things. I've always been artistic; I got my ability from my mom, whose drawings were framed and hung up in our house. I still remember my favorite projects from first grade art class (which my parents saved all these years). I took private drawing and painting lessons as a child, and took the serious art classes in high school. I even did a summer program at Parsons in NYC.
I also have fond memories of my dad reading me children's books and fairytales. I know I love reading and writing because of him. Whenever my sister and I played together, I was the one making up the characters and stories (and bossing her around). I often wrote down these stories and illustrated them. I got really into cartoons and caricatures; I still have cartoon illustrations I did while reading Harry Potter (so watching the movies wouldn't ruin the way I first imagined the characters), and my dad's blog avatar is a caricature I drew of him when I was younger. I've since drawn his caricature in different situations for use on his blog and greeting cards, and will do more illustrations when he writes a book.
My earliest memories of crafts involve my grandma. Growing up, I spent a lot of time at her house while my parents were at work. My grandma taught me how to sew and knit (and also how to bake and play piano - unfortunately those are the only skills I retained, but I want to learn the others again someday). I also have two crafty aunts who enjoy rubber stamping (among other things), and my grandpa did a lot of wood carvings. (And while we're listing talents, I also have a musician uncle and a photographer uncle.) I'm not surprised I turned out this way!
High school is when I first combined art and fashion. I painted on shirts and doodled on my jeans. I also started making cards for friends' birthdays (with calligraphy on the envelopes - that was my thing, lol), then gifts such as candles, picture frames, and journals. I started scrapbooking when my husband (then boyfriend) and I became long distance. You can see samples of all these things in this Facebook album (most are old; I'll post new examples here when I have them).
In 2005, I started making jewelry, something I always wanted to try. It got even more fun when I discovered Shrinky Dinks and polymer clay. I love polymer clay mainly because you can make adorable miniature food charms, and I just love miniature things (I would love to own a giant dollhouse one day). Shrinky Dinks are really what I prefer to work with, though! Drawing on them is so relaxing, and when I use them for magnets, jewelry, etc., I don't feel like my art is being wasted just sitting in a drawer or something. Plus they shrink when you bake them (again, miniature=awesome) and I like to think my charms help my jewelry stand out.
People had been encouraging me to sell my work for years, and with jewelry I finally felt I had something people would buy. In 2006, I started my business, Made by Michelle. I tried Etsy for a bit but got nowhere, so I ran my own website and did ok there. After a few years, I took a break to focus on school, but now I'm back in business. Giving Etsy another chance now that I know so much more about networking. It's paying off, too! My shop's only been open a few weeks and I already had 3 sales. :)
So...there you go! That's my story. Posts coming soon: Etsy showcase review and Etsy success tips.
I'm finally happy with my layout...for now (plan to add pages and a custom header eventually). What do you think? (If anyone reads this, lol.)
And now the real reason for posting! My profile gives a good overview of who I am and what this blog is about, and my last post explains my personal life, so the only thing left to cover is my craft experience and what led me to start a jewelry business. I alluded to this in my last post, and the brief version is in my Etsy profile, but I thought it might be helpful to share it here too. I want this blog to be about more than my business, so this will give you some context, as well as an idea of what to expect in the future.
 |
| Self-portrait (unfinished) |
I also have fond memories of my dad reading me children's books and fairytales. I know I love reading and writing because of him. Whenever my sister and I played together, I was the one making up the characters and stories (and bossing her around). I often wrote down these stories and illustrated them. I got really into cartoons and caricatures; I still have cartoon illustrations I did while reading Harry Potter (so watching the movies wouldn't ruin the way I first imagined the characters), and my dad's blog avatar is a caricature I drew of him when I was younger. I've since drawn his caricature in different situations for use on his blog and greeting cards, and will do more illustrations when he writes a book.
 |  |  |
| Hermione, mad at Ron when he accused Crookshanks of eating Scabbers | Various Harry Potter sketches - click to enlarge | A scene from Chamber of Secrets |
 |
| Wooden car my grandpa made |
High school is when I first combined art and fashion. I painted on shirts and doodled on my jeans. I also started making cards for friends' birthdays (with calligraphy on the envelopes - that was my thing, lol), then gifts such as candles, picture frames, and journals. I started scrapbooking when my husband (then boyfriend) and I became long distance. You can see samples of all these things in this Facebook album (most are old; I'll post new examples here when I have them).
In 2005, I started making jewelry, something I always wanted to try. It got even more fun when I discovered Shrinky Dinks and polymer clay. I love polymer clay mainly because you can make adorable miniature food charms, and I just love miniature things (I would love to own a giant dollhouse one day). Shrinky Dinks are really what I prefer to work with, though! Drawing on them is so relaxing, and when I use them for magnets, jewelry, etc., I don't feel like my art is being wasted just sitting in a drawer or something. Plus they shrink when you bake them (again, miniature=awesome) and I like to think my charms help my jewelry stand out.
People had been encouraging me to sell my work for years, and with jewelry I finally felt I had something people would buy. In 2006, I started my business, Made by Michelle. I tried Etsy for a bit but got nowhere, so I ran my own website and did ok there. After a few years, I took a break to focus on school, but now I'm back in business. Giving Etsy another chance now that I know so much more about networking. It's paying off, too! My shop's only been open a few weeks and I already had 3 sales. :)
So...there you go! That's my story. Posts coming soon: Etsy showcase review and Etsy success tips.
Saturday, April 23, 2011
Get to Know Me
First post! I'm still in the process of tweaking my layout, updating my profile, and becoming more familiar with Blogger in general, but figured I should at least introduce myself for now. My name is Michelle (which you probably figured out), and I sell handmade jewelry on Etsy under the name MadebyMichelle. I plan to use this blog to discuss my new creations, as well as my general interest in all things artistic/creative/visual.
My Etsy shop announcement and profile provide a good picture of who I am as a
seller/artist (and I'm sure my background will come up often here), so right now I'll focus on who I am outside of Etsy. I'm currently a housewife, taking a long overdue break from work due to Narcolepsy. I also plan to be a SAHM (stay at home mom) when the time comes, then return to work once my kids start school. I majored in English, and would love to write and illustrate books in the future. I think I'd also really enjoy being a wedding planner. If those don't work out and I need a "real" job, I'd like to be a book editor.
The most important person in my life is my husband Dan. We started dating in 2004, when I was a senior in high school. We were married in May 2009 and lived together in Boston while we went to college. In 2010, we moved back to our hometown in suburban NY, and now we live next door to my in-laws (no Everybody Loves Raymond situation here; they're very nice, respectful people :) ). Dan is an assistant manager at Starbucks, and I worked as a receptionist briefly.
Currently, our only children are our cats, Leo and Luna. My friends think of me as Crazy Cat Lady, and I'm ok with that. My cats are awesome; you'd love them too if you met them.
I think that's enough for today! Stay tuned for my first real update. And if you happen to randomly stumble upon this post, be sure to visit my Etsy shop!
My Etsy shop announcement and profile provide a good picture of who I am as a
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| Showing off my apron from Boojiboo on Etsy |
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| (Click to enlarge) |
Currently, our only children are our cats, Leo and Luna. My friends think of me as Crazy Cat Lady, and I'm ok with that. My cats are awesome; you'd love them too if you met them.
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| Leo | Luna |
I think that's enough for today! Stay tuned for my first real update. And if you happen to randomly stumble upon this post, be sure to visit my Etsy shop!
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